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Meet the Perry Ellis PURE BLUE fragrance: energizing, fresh, powerful, sensual — like the impact of crashing blue waves. Top notes of grapefruit and bergamot, charged with an enigmatic splash of the ocean.

Mirroring the mystery of the sea, the scent dives into daring notes of crushed cardamom and micro greens before it opens into a rich woody base of unparalleled masculinity.

Using the scent as a blueprint, I designed the packaging and ad layouts to allow the product to speak for itself — with the help, of course, of Mexican American actor Aaron Diaz.