PERRY ELLIS AMERICA
In 1983, PERRY ELLIS AMERICA was launched as the very first of its kind - the beginning of the modern brand collaboration - between Perry Ellis x Levis. The collection fused luxury fashion with everyday sportswear to create something unique to the designer world.
As an homage to the original, classic collection, the brand dipped into the archives, reissuing some of its most iconic pieces while introducing some new additions. The bold logos and vibrant colors of the 80’s and 90’s highly influenced the design of this limited edition capsule. Its main hallmarks include color blocking and graphic slaps of the recreated vintage logos.
In addition to recreating the vintage logos for the clothing, I was responsible for any print & digital marketing materials, including lookbooks, banner ads, emails, ecommerce site layout, etc.
To support the brand relaunch, photography and video content were generated in partnership with Hypebeast, while a launch event in Soho included live t-shirt screenprinting and a massive step & repeat graphic installation. The installation graphic was also used for the PEA showroom and in-store at the brand’s Bloomingdale’s release.