I bring over a decade of experience as a graphic designer and art director within the fashion, wellness, and lifestyle sectors, having worked both in-house at global brands and independently through my creative studio.

With a foundation in art history and a professional background in fashion marketing and design — from New York to Los Angeles — I specialize in crafting visually cohesive brand systems that are not only beautiful, but purposeful and commercially effective.

My approach is rooted in strategy as much as style. I value deep research and cultural insight to inform thoughtful, emotionally resonant design. Whether creating campaigns, packaging, digital content, or brand identities, I aim to distill each client’s essence into a visual language that speaks clearly and authentically to their audience.